Postrique Churreria

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Branding
Illustration
Packaging
Collateral Design
Environmental Graphics
Truck Wrap

Postrique is a San Francisco Bay Area and Central Valley based catering and pop-up “bakery” inspired by Mexican panaderias. Postrique, named through a fusion of the Spanish word for dessert (postre) and the French word for Mexico (Mexique), aims to share Mexican culture through a new generation of desserts.

I partnered with Postrique to develop a brand identity that connects customers with the landscape and flora of Mexico. I created an illustrated system that features various desert plants in a vibrant and cheerful watercolor style, paired with a hand-lettered wordmark that compliments all the deliciousness that Postrique has to offer.