Sincere Cider

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Branding
Identity
Illustration
Packaging design
Collateral design

Delightful branding for a queer & woman-owned cider company, crushing it one can at a time and growing year after year since its inception.

I partnered with Sincere Cider to develop a flexible and playful brand system, beginning with a clean and approachable word mark, built using Colophon Type Foundry’s Value Serif Bold. The brand system extends to packaging, printed collateral and digital applications utilizing a cheerful and expressive visual communication system boasting bright geometric shapes, a nod to the delicious simplicity and all-day drinkability of Sincere Cider.