Shared Cultures
An illustrative Brand and Packaging system for a California-based Foraged and Fermented Goods Company
Inspired by traditional fermentation methods, wild foraged mushrooms, and the bounty of Northern California, Shared Cultures creates brilliant, alternative soy sauces, misos, and marinades using the magic of koji fermentation. Started by Eleana Hsu and Kevin Gondo in their San Francisco apartment, In addition to offering online ordering, this venture has rapidly expanded into the restaurant scene as well as appearing on local grocery store shelves with wildly popular offerings and unique local pairings.
Shared Cultures approached me with an interest in creating an identity that reflects their mission to bring their layered backgrounds in food and foraging together and provide unique products that celebrate fermentation and the California landscap. They needed a flexible identity that could extend to their ever-evolving selection of products. Together, we developed a packaging system featuring illustrations that evoke a sense of wonder and whimsy, and are reflective of product ingredients and the places they come from. The Shared Cultures packaging system is versatile, and can evolve to fit with new offerings.
Photography & styling by Nicola Parisi.
Branding
Identity System
Illustration
Packaging Design
Collateral Design
