Whiz Kid

Started by two brothers in the heart of Missoula, Whiz Kid gets its name from none other than the requisite Philly cheesesteak ingredient: Cheez Whiz. At the back of a bar flooded with glowing red light, Jesse and Laurance craft cheesesteaks to order, keeping their menu straightforward and simple to entice a variety of patrons from day to late-night. Don’t forget to try their homemade tortilla chips coated with top secret “whizard dust”— simply the best!

I partnered with Whiz Kid  on a flexible brand system  to fit all their needs. With multiple styles to choose from, the identity is dynamic and playful, with just the right amount of dripping cheese aesthetic. The logo is hand-lettered and served up in a hunger-inducing color palette inspired by the vintage Montana Grizzlies color palette. 

Order one today: whizkidoriginal.com